STRATEGY

That feeling when you meet someone new and they just get you…

your humour, values, interests, the way you speak or dress–and they keep coming back to spend time wit you.

That’s what strategy is but for your business.

Strategy

 

Strategy is what uncovers and aligns what you do and why, who you do it for and what makes you unique. It helps identify potential opportunities as well as pitfalls to avoid. Strategy can clarify how to express your brand consistently (colours, logo, images, language) across multiple channels (print, screen, video) and in a way that people will get.

Pretty incredible foundation to have.

“A vision without a strategy remains an illusion.”

Lee Bolman
Author, scholar, consultant and Professor of Leadership

Strategy Offerings

  • Foundation Strategy

    What is it
    A combination of questionnaires, a meeting and activity, curated to offer you foundational basics from which to begin a well-made Brand package from.

    The Goal
    1. Understand what your business is
    2. Define Brand personality
    3. Define Values + Goals
    4. Define Ideal clientele
    5. Provide visual direction Moodboards.

    Receiving PDF summary of:
    - Differentiator : What makes you unique
    - Personality traits
    - Ideal Clientele
    - Values
    - Visual Directions

    Timeline: 3-4 weeks

    Let's Talk

  • Charette Strategy

    What is it
    Through a carefully curated live call session we dive deep through questions and activities designed to make big questions, easier to answer. We deep dive to help you gain full clarity on your business and best brand direction.

    The Goal:
    We dive deep to create full clarity on your business and best brand direction resulting in a brand package that offers you and your Marketing team a strong direction from which to start growing your business consistently.

    Receiving:

    - 2-3 tagline options
    - 1 Manifesto (expresses values)
    - 1-2 mission statement options
    - Market Analysis
    - Differentiator; what makes you unique
    - Personality traits
    - Ideal Clientele (Personas)
    - Values
    - Visual Directions

    Timeline: 4-5 weeks

    Let's Talk

Process

  • 01 | Consultation

    We love meeting new people, hearing their story and giving them an in-depth idea of what to expect from us.

  • 02 | Quote

    Receive a custom quote catered to your needs. This can include an initial Brand cost if desired.

  • 03 | Strategy Discovery

    Through a carefully curated strategy session with you, we uncover, learn and clarify those key attributes that make you, you.

  • 04 | Clarify

    Once our session is complete, we review the information to clarify and align it into a cohesive story. Then we share this with you.

  • 05 | Approve

    Once you approve this, we send over a beautifully designed document which can now be a North Star for you and/or your team of marketers, videographers, writers or other creatives–and us too, of course.