Strategist.
Storyteller.
Designer.
W H A T I D O & H O W I W O R K
I’ve spent 12 years across brand, strategy, packaging, marketing, and video production, both in-house and independent. I’ve worked with names like Saje Wellness, Native Shoes, and the Vancouver Art Gallery, and with the nutritionists, coaches, and breathwork facilitators you’ve never heard of.
It started at Emily Carr, where I went to become a designer but spent three years as a painting major first, which says a lot about my work. I was taught to think outside the box and evoke feeling, as well as be conceptual, purposeful, and structured. Today I blend both, and it works beautifully.
Marketing is about getting people to act, and action is built on feeling.
Brands are built on beliefs and values, and on getting people to see they share them, turning them into long-time supporters.
Websites are the containers that hold both and everything else falls somewhere in between.
You need someone who can hold the tangible and intangible parts of business, branding, and people together. That’s what I do.
W H A T I’ M K N O W N F O R
I’m the visionary in the room: the one who makes complex information digestible, takes boring and makes it interesting, and balances heart with the mechanical.
I’m strategic and intentional, a storyteller who finds the through-line in anything and builds the whole thing around it.
Give me a goal or a problem and I’ll figure out how to genuinely achieve or fix it, whether the style is quiet, loud, stoic, or youthful.
I N P R A C T I C E T H A T M E A N S :
I’ll meet your business where it’s at and help move it into its best future.
I’ll write the playbook, run it, and/or support a team in running it. I’m strategic and hands-on.
Through a blend of understanding people, culture, visual communication, and practical application.
N E X T P R O J E C T
