RIDE CYCLE

Motion Graphic | Social

This video was created to match the brands minimal but high-impact design aesthetic while celebrating their newest location in 2018.

Designed for Instagram stories, the fast paced text which moves through space appearing far and near mimics that motion of our daily lives. The logo, which already looks like one of the studios bikes, takes off at the beginning of the video and at the end, flickers like our heartbeats; that which keeps us going and the passion we bring to what lights us up.