KüBs

(Kristina’s Underboob Sweat)

Packaging | Offset

Kübs (rhymes with boobs) is Kristina’s Under Boob Sweatpads! KüBS are an easy to apply disposable pad you adhere to the skin under your boobs to stop embarrassing sweat stains and discomfort caused by under boob sweat.

A bright, colorful concept was developed that had a slight nod to the curves women are so well known for. Text was kept simple, straight forward (utilizing the existing brand typeface’s) and inspired by more witty language.

Printed offset allowed us to nail the indigo tone otherwise inaccessible via digital printing as well as add a buttery smooth soft touch coating AND a gorgeous foil hit on the custom designed boob pattern.