Saje Wellness | Holiday 2018
Opportunity
Design a beautifully contemporary holiday lineup, that gently lifts audiences into the holiday spirit without overwhelming their nervous system.
In an effort to reduce waste, design packaging beautiful enough to convince customers to simply gift as is.
Outcome
In additional to christmas reds, a four color packaging line was created breaking traditional christmas tones with the inclusion of a warm latte and soft pink as well as a snow inspired white. Gold foil was added to bring in that festive cheer with soft, hand drawn botanicals grounding us into the powerful healing of nature.
Scope
Eco-friendly Packaging
Forms: squares, cylinders, triangles, hang tags, pull-out trays
Who is this business?
Saje Natural Wellness is a Canadian retailer of private-label essential oils and skin care products, founded in 1992.
Believing in physical and emotional wellness for all, they’re motivated to create 100% natural products to support people in making healthier, every-day choices.
Audience
Saje welcomes audience members who are conscious of what they put in their body (from scents to lotions) as well as care about environmental impacts of their purchases. While inclusive to men, their primary target are women aged thirty to fifty.
User Experience Design
Consideration was given to how packages functioned.
Adding triangle notches to sleeves increased the ease of removal of covers to view products. Little surprises and delights such as sweet romance were included to boxes and revealed beneath a lid to keep the holiday moment’s just that much more special.
Fabric
Our favourite eco-friendly fabrics were used for bags such as Recycled plastic bottled fibre, biodegradable materials such as EVA and burlap jute which comes from plant leaves.
Product Design
The packaging design team also applied their hands to designing the physical products within the packaging itself. From glass diffuser blend bottle or an aluminum mist bottle with a soft touch cap, a ceramic candle and much more. We were not just responsible for laying out the design to these items but selecting finishings to each product.
