Elise Cochran
Nutritionist
O V E R V I E W & K I C K - O F F
Elise Cochran is a nutritional practitioner who works with complex cases. She goes deep into root causes, draws on ancestral plant wisdom alongside modern research, and treats the whole person, not just the symptom. She had a strong word of mouth practice but no real brand presence. No visual identity that matched the calibre of her work, no website that could speak to a skeptical new patient before she ever got on a call. We started from almost zero.
Many patients go through the health care system only to be given protocols that don't work or do tests that don't give clear answers. Patients lose hope and turn to alternative practitioners only to be given another basic protocol, skepticism can run high.
The brand's job was to separate Elise from it immediately.
The strategy was clarity and authority with warmth. A brand serious enough to take seriously, but warm enough to feel inviting and true to her values and deep-root research approach. Copy that described her process in honest, specific terms, not vague wellness language. A website that answered the questions a hesitant person would actually ask.
The visual language builds that balance deliberately. An earthy, expansive palette. Bespoke botanical illustration sourced and treated to sit within the brand. Elegant typography held in check by generous negative space, then grounded by moody, full photography. Every element earns its place.
G O A L S & S T R A T E G Y
S E R V I C E S
Brand strategy
Visual identity design
Copywriting
Website creative direction
Social media templates and content
Brand strategy, market positioning and voice
Logo and full visual identity
Website design and build direction
All website copywriting, developed through in-depth client interview
Social media templates, story and post formats
Three highly customized evergreen social pieces
D E L I V E R E D
Clients regularly ask Elise who did her branding and website
Bookings attributed directly to website clarity and copy, with patients citing her process description as the reason they chose her
1 to 3 month waiting list developed shortly after launch
Evergreen social content averages 82 likes against an account baseline of 17 to 40, with 2,500 Instagram followers
Organic search traffic now supplements what was previously word of mouth only
R E S U L T S
A brand is a lot like a house: it needs a foundation before the finishes.
Strategy first, story next, all of it built to last. Get to know how I work and let's build yours.
Strategic & Intentional.
Strategic & Intentional.
N E X T P R O J E C T
