Cameron Contracting

& Sub Companies

O V E R V I E W & K I C K - O F F

Cameron Contracting builds high-end custom homes in BC's Comox Valley. They are known for taking on complex builds and delivering homes that are as functional as they are stunning. When I came in, they had one brand, a dated identity and a website that didn't reflect what they were actually capable of. Today they operate as a family of three brands, each with its own identity, audience and digital presence.

Cameron Contracting — Build a brand that matched the calibre of their work, attracted the right clients and gave the business a foundation to grow from. Refreshed in 2025 to push further into the luxury market as their builds evolved.

Fireplaces by Cameron — Launch an ecommerce store that modernized how people buy fireplaces and home lifestyle products, while giving Cameron Contracting direct control over fireplace supply for their builds and diversifying revenue.

Modular Homes by Cameron — Create an accessible entry point into Cameron quality for BC families navigating the housing crisis, in partnership with Muchalat, the island's largest modular builder. Spun out as its own brand in 2025 once it had earned its own momentum.

G O A L S & S T R A T E G Y

S E R V I C E S

Brand Strategy

Visual Identity Design

Brand Management

Website Creative Direction

Social Media Management

Print & Digital Collateral

Copywriting

T E A M (subcontractors)

Faye Wilson, Co-Brand Strategist (2020)
Diluceo Creative, UI/UX and Web Development
Laura B Media, Web Developement
Aryn Sperandio, copywriter
Will McGrath, photographer
Gavin, Manola Media; SEO
Various video editors

Full visual identity system across all three brands, connected by shared elements with distinct palettes, tone and audience signals for each
Brand voice and messaging direction
Creative direction across three websites
Print and digital collateral
Ongoing social media and digital marketing management across the brand family
Introduced an SEO specialist to work across all three brands to build long term search visibility

D E L I V E R E D

Cameron Contracting 2026 website launch: within 24hrs of launched, received $2.5M in leads.
All three brands consistently rank in positions one to three on Google
Optimizing Fireplaces by Cameron hero product pages increased average page view time by 1.5x
Fireplaces by Cameron has seen a 3x increase in sales season over season in the past year
A targeted digital ad campaign for Modular Homes by Cameron generated 150 leads in three months, 30 of which converted into sales on a product starting at $265K
Key competitors in the Comox Valley visibly upleveled their websites within the first year of the Cameron Contracting rebrand