Why Invest in a Graphic Designer?
Here’s the thing, you can always go to Fivrr for a $5 logo, and you can always pay a cheap designer to do a quick turn project. That’s always an option.
But remember you get what you pay for.
Designers offering professional pricing are really working for you in the long run. It’s the same as going to the dentist for your teeth, the mechanic for your car and to the apple store for your iPad. You see these professionals because you know and understand that they are trained and great at this specific task. That you’ll be taken care of in the way you need to be so you can go about your life with ease.
Working with a professional designer is the same.
When you’re open and willing to work with a graphic designer, what you’re saying is,
“I believe in my company and it’s worth the time, money and energy”.
Because a good professional graphic designer is going to think about more than a bunch of letters and a nice color or two to apply to a logo.
A good designer is going to think about you and your business goals;
- why you’re doing this?
- how they can elevate your goals?
- how they help differentiate and and make your stand out in the marketplace
- what other opportunities you may be missing from a creative standpoint.
- who is your audience is? What are their wins and what the cost of their losses?
And this all gets translated and built into the visual communication of the values of your brand. Therefore leading them to create an entire collection of work for you;
- visual graphic elements be it patterns, textures or icons
- establishing a color system that is flexible and suits your unique brand.
- pairing typefaces for harmony, providing ease of communication.
and so much more!
Together, this gives a brand breath and flexibility.
Ok, but what does all this mean?
it allows you to confidently market with the right vibe for the audience your business is attracting.
It means Design is not a one-time transaction. It means you can have confidence every time you use it or it’s seen by an audience. It means it’s communicating values to anyone who crosses paths with it intentionally. It means it’s sending an invitation with purpose.
