John Casablancas Institute

Print | Brochure

JCI is Canada’s industry leader in providing job-ready training and has been setting the standard for artistry and innovation for 30 years.

It’s an incredibly exciting time to be heading into a post secondary education in a field that lights you up. Student brochures are not only an impactful marketing tool for an educator to connect with potential students showing off it’s current talent and detailing potential future outcomes come end of curriculum, but, it’s also a feasting ground for students to be inspired and compare competitors.

For students looking for creativity, passion and innovation as well as a high level of professionalism, JCI hit’s the mark while maintaining a friendly, approachable and hands-on way of teaching.

Dynamic grids were designed into the brochures that allowed for uniform type to be laid out across books while typography was creatively laid over images, some of which found ways to blend across one another’s edges either with transparencies or directly over seams.